The
Much-Maligned Host Position
Recently I saw a brief
article on the host position of any given restaurant. Probably 99% of the time
we go to a restaurant and are greeted by a teenaged girl, sometimes by a
teenaged boy. Don’t get me wrong; I’m all for teenagers working and learning
proper work ethics. The problem is they’re not getting any work ethic at all,
in some cases. They’re given this “easy” job and expected to know how to
communicate effectively with your guests. There is this misconception that
being a host is the easiest job in the restaurant. It’s a little like the
description of an actor’s job: learn your lines and don’t trip over the
furniture. Neither job is that easy.
Certainly being a host
isn’t rocket science and certainly the host doesn’t have to know how to make the
soup du jour, etc. However, I think the host position should be a little more
difficult. We take it for granted that we’ll hire a young high school girl who
will accept $8 or $9 per hour and we say to her: this is what we want you to
say and here’s how you take them to a table – watch out for waiters with trays
and don’t trip over the furniture! And that’s her training!
And who do we hear
customers talk about the most when restaurants are the topic of conversation?
Hmmm…if you hear anything at all about the host, it’s usually negative. If
nothing is said at all, maybe your host is blending in with the furniture, which
isn’t a great thing, considering the furniture in some restaurants is rather
non-descript!
First impressions can
make or break a business. Consider that your host is the first impression of
your business. Are you putting your best foot, or should I say, image,
forward? You can’t train someone to have a personality. You can train someone
with a personality to be a great host! Picture your host right now and
imagine that you’re one of your own valued customers walking into your
restaurant and “Lisa” is greeting you, or some variation of the theme of
greeting. Do you feel welcome? Do you feel as if this person knows the answers
to your questions or, at the very least, knows enough to find out right away?
If you’re at all
hesitating, chances are you aren’t presenting a great first impression for your
guests. Have you ever been to a restaurant where the host is an older person?
Someone who either wants to work to get out of the house or, unfortunately,
needs to work to compensate for a low social security income? I have seen some
attractive, vivacious older people working as hosts and people love them! They
love their enthusiasm and their genuine desire to be helpful.
At the risk of
criticizing our youth, the older generation usually has a work ethic that our
youth of today don’t understand. They’ve never had to understand it because
we’re living in a time of relative affluence. My point? If you’re going to
hire a teenager to be the first impression of your restaurant, take the time to
properly train and impress upon him/her the extreme importance of his/her job.
On the other hand, you
can hire an older person to be your host. Generally speaking, they’re punctual,
ethical and genuinely care about your customers.
Just remember that
first impressions are hard to shake. What are your customers seeing when they
walk into your restaurant?
Training and information
is the key! Contact me, Susie, at Waiter Training, either by phone or email.
My business number is (720) 203-4615, and web address is
http://www.waiter-training.com.
I have
restaurant training
manuals available for sale, as well as my book, “A Waiter’s Training,”
for the individual server who wants to learn more about his/her career and
improve on skills.
Susie Ross has been
involved in the hospitality industry for ten years