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| Waiter Training Newsletter |
Books & Manuals Restaurant Training Manuals Training Book for Waiters & Waitresses Another Summer and We’re Still Watching Our Pennies
I keep reading about how the economy is adversely affecting our restaurants. Owners everywhere are struggling to keep their doors open. There are bankruptcies and closings going on everywhere. Yet there are new restaurants being opened amidst the crashing of others. Recently I read an article that some tourist resorts and inns are investing in more marketing and promotions in an effort to lure more people to their respective hot spots. Some are saying that it worked in the past so they are doing it again.
Their attitude is that you have to spend a little more money to stay in the game. I have to think they have a point. After all, they’re still in business and others are not.
Most of us are in the same positions personally and in business. We’re all cutting corners and tightening the belts. It’s understandable during times like this. But we still go out and do things. We still have to get out of our houses and go places. We still want some entertainment value in our lives. Those resorts and inns are counting on that and that is why they are putting their dollars into more marketing and specials.
When you succeed in getting people to your establishment, don’t disappoint them with mediocre service. These are also the times when servers feel particularly down and morale in general is low. Customers are difficult to get and easy to lose. When they’re watching their pennies, they will not return to a place with morose servers and service to match.
Training will keep them on their toes and make their service outstanding so when people do want to go out, they’ll want to go to the places that gave the best service and great food. When we’re stretching the dollar, we want it to go to the place with the best value and that includes service.
Give your customers a reason to come back soon and when the economy comes back. Your staff will be ready with excellent training to back them up. Training and valuing your staff have also been proven methods to retention. Give your employees a reason to want to stay with you through the slump and beyond. Train them now and keep reaping the benefits!
Training and information is the key! Contact me, Susie, at Waiter Training, either by phone or email. My business number is (720) 203-4615, and web address http://www.waiter-training.com.
Susie Ross has been involved in the hospitality industry for ten years
. She has just written a definitive work on front of house customer service and techniques for waiters and waitresses. For more information about Susie's book, "A Waiters Training," her training manuals and training seminars please visit her at http://www.waiter-training.com or email her at susie@waiter-training.com.©Waiter Training 2003
Excellence is an act won by training and habituation.
We do not act rightly because we have virtue or excellence,
but rather we have those because we have acted rightly.
We are what we repeatedly do.
Excellence then, is not an act, but a habit.- Aristotle
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