Healthy Menu Items: Roots and Wings!
(I’m
Not Talking About Food)
Your healthy staff
and the environment in which they work is the beginning of success in your
restaurant. I have talked about health and how it affects people before.
Now I am addressing the health of your everyday functions. You want to
avoid a dysfunctional atmosphere in your restaurant. The first signs of
dysfunction appear to your guests when, after complaining about a
distasteful situation, your server looks frightened and wide-eyed as if
he/she doesn’t know what to say, but manages to blurt out, “Let me get my
manager.” It’s like saying, “Before I say another word, I’m calling my
lawyer.” Chances are your servers don’t know what to say. Have you
empowered your staff with the responsibility to go above and beyond for
your customers? Your staff should be able to use his/her best judgement
in a given situation.
In a book
entitled “Fabled Service,” by Betsy Sanders, a former manager of a
Nordstrom store in southern California, she documents the secret of her
success in the retail world. During the course of her career, she was
instrumental in inspiring people to make awesome careers of customer
service in the retail industry. Since then, Nordstrom has been noted as
the premier example of “fabled service,” or outstanding customer service,
no matter what. One of the basic principles that caught my attention was
the idea that if you give your staff the “roots” of what customer service
is, then they have the “wings” to take their careers and yours to new
heights.
Entrusting your
staff to do that requires that you hire the kind of people you know can
handle that responsibility. Your employees long for responsibility! They
need excellent compensation to live, but they really crave the
responsibility that makes them feel valuable. That is what will keep them
interested in working with your company and not want to wander off to the
competitor, thinking it must be better somewhere else.
Basically, the
roots are the following:
Ø
Promotion opportunities:
Good people want an opportunity to grow.
Ø
Recognition: Take
advantage of every possible excuse to celebrate successes.
Ø
Benefits: Being secure
frees people to be successful.
Ø
Amenities: Workplace
atmosphere denotes the level of respect for the individuals working there.
Ø
Responsibility: Being
entrusted to do an important job well is a self-fulfilling prophecy.
Encourage
competition! Keep this in mind when deciding on a suitable contest and
the prizes you will give:
My favorite saying
is, “Don’t ask your staff to do something you yourself would not do.”
That will keep you in line and make your employees feel that you are with
them 100%! That is a necessary feeling for them to have in order for you
to be successful.
Susie
Ross has been involved in the hospitality industry for ten years. She
has just written a definitive work on front of house customer service and
techniques for waiters and waitresses. For more information about Susie's
book, "A Waiters Training," her training manuals and training seminars
please visit her at
http://www.waiter-training.com
or email her at
susie@waiter-training.com.
1. Betsy Sanders, “Fabled Service,” Jossey-Bass, Inc. 1995
©Waiter Training 2003